After the messy divorce from Steve Bannon, Breitbart News faces the proverbial fork in the road: continue on as right wing scourge, intent on settling scores and driving far-right ideology? Or become a serious voice of the right, reporting news that readers find valuable? (less clickbait, please!)
Since Andrew Breitbart’s death, the website morphed into an advocacy platform for Bannon’s pet projects. He eschewed journalistic as well as personal ethics in order to champion far-right troublemakers. Roy Moore, Richard Spencer, and Joe Arpaio have received their most flattering coverage from Breitbart.
Breitbart’s Next Chapter
A revitalized Breitbart should provide thought leadership regarding conservative issues as well as offering a rebuttal to prominent liberal ideas. The site should offer blistering commentary and analysis while focusing less on professional trolling from people like Milo. It should be all-encompassing: there’s a place for writers similar to Milo just like there’s a place for insightful conservatives similar to Ben Shapiro. And Breitbart should be the place to go for media reporting and criticism. Who else can apply humor and irony to expose the agenda of the ‘nonpartisan’ media?
Breitbart will never be part of the bubble that mainstream media inhabits. But the website does not need to be a troll farm to be relevant – nor does it need Bannon’s darkness and scorched earth. Breitbart should be a culturally significant yet irreverent place on the web for earnest conservatives.